Our Team


BaseTrace Officers:


Jake Rudulph


Jake Rudulph, CEO is co-inventor on BaseTrace's intellectual property, and has been working on the company full time since May 2012. Jake spearheads the company's R&D and business development.

Management Advisors:

Lisa Cooper

Lisa I. Cooper, J.D. is an executive with over 30 years of experience in a variety of different business sectors.  She has led teams that have acquired, divested and built multi-million dollar long life companies and assets.  She is an owner, General Counsel and Sr. VP of PMI Ash Technologies, LLC.  Lisa is the Past Chair of the American Coal Ash Association and the American Coal Ash Educational Foundation. 

Rob Oliva

Robert Oliva has over 20 years of strategic, financial, and commercial experience in a variety of industries including Energy, Healthcare and Financial Services. Mr. Oliva is an owner and CFO of PMI Ash Technologies, LLC, an innovative clean energy technology company.

Joe Cochran

Joe W. Cochran, PE is a Mechanical Engineer with over 40 years in the utility industry. He has led teams that commercialized several technologies from invention or licensing through pilot testing, scale up, plant design, construction, startup and successful operation. He has 16 US and international patents. He is an owner and Sr. VP of PMI Ash Technologies, LLC and the inventor of PMI’s CBO process.



Justine Chow


Justine Chow Kmiecik is co-inventor on BaseTrace's intellectual property and provides capacity with BaseTrace’s fundraising, business development, and technological design.

Paul-Harvey Weiner

Paul-Harvey Weiner is deeply involved in projects related to sustainable business operations research, identifying new technologies to reduce private sector environmental impact in a cost-effective manner, and environmental organic chemistry and transport phenomena.

Adam Rigel

Adam Rigel provides prior startup experience to the team, developing BaseTrace’s business materials and business strategy. Adam has previous startup experience at Storm Exchange, the new residential solar group at SunEdison, and at his own consulting business, Green Carbon USA.

David Roche

David Roche provides expertise in environmental law and policy, structuring our legislative strategy and leading the company’s communication with policymaker and environmental nonprofits as well as making connections with potential high-profile investors.